What are all the uses …

2019 EY Reversed Mentorship workshop (4)

According to psychologist Mednick, a highly creative person is one who possesses a large number of verbal and non-verbal mental associations that are available for recombination into creative ideas.

A less creative person is one who is able to respond with just a few, highly dominant mental associations.

In an experiment I started in 2007 with Change This Manifesto, I asked readers to suggest all the uses they can imagine for paper clips. I collected near 200 ideas for paperclip uses.


Care to give it a go?

Start with 10 ideas, then push your brain to come up with 10 more.
And before sending me your list, combine a few of those ideas you have and make new concepts, adding 10 more to the bucket.